︎
Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Capital One Technology
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Cider
  6. D’Addario NYXL
  7. Capital One Technology: AWS
  8. RedDrop
  9. Evans UV1
  10. Visa Tap To Pay
  11. Capital One x Inc. 5000
  12. El Camino Travel
  13. Tide Vivid White
  14. Additional Clients
  15. Resumé

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

Visa “Money is Changing” Y2





Role Creative Director
Agency Decoded
          The evolution of the Money is Changing Campaign elevated the conversation to a more visible stage, maintaining the content approach while adapting the visual system to thread the needle between our audience-centric look and Visa’s brand equity.
Mark

Index    Next︎