Laura Holmes McCarthy

Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Cider
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Capital One Technology x AWS
  6. RedDrop
  7. Capital One x Inc. 5000
  8. Google Workspace
  9. Athletic Greens
  10. UV1 Drumheads
  11. NYXL Guitar Strings
  12. Visa Tap To Pay
  13. El Camino Travel
  14. Tide Vivid White
  15. Additional Clients
  16. Resumé

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Emerging ceramic artist with an active practice in downstate NY.

Mark

6. Mara Hoffman Edition | Holiday 2022






On view November 2022 - Present
         The Mara Hoffman Flagship in NYC ︎ specializes in creating an in-store environment that celebrates and supports artists and craft. For their 2022 holiday season, I was invited to create my version of an artists’ edition. As someone who makes purposefully one-of-a-kind objects, this was a new challenge to balance both artistry and efficient production. My solution was this group of vases, entitled “Dancers,” which present different sizes and expressions of the same basic form. This allowed me to create something accessible to people with varying levels of budget, while maintaining the core values and approach of my practice.








Mark