︎
Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Capital One Technology
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Cider
  6. D’Addario NYXL
  7. Capital One Technology: AWS
  8. RedDrop
  9. Evans UV1
  10. Visa Tap To Pay
  11. Capital One x Inc. 5000
  12. El Camino Travel
  13. Tide Vivid White
  14. Additional Clients
  15. Resumé

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

Capital One Technology: AWS | The Sphere + OOH






Role Group Creative Director
Agency Monks
           Capital One isn’t just a bank, it’s a technology leader. And while people in the know think of them as an innovative bank, they don’t yet see them as an innovator, period. We took over AWS Reinvent to take a big, Vegas-sized first step towards establishing the credibility of their tech stack with a campaign that connected the complex dots between the tech work Capital One’s technologists often do, unseen, and the impact of it that their customers can see and feel in the world.






133% Increase in brand perception as a tech leader
100% more memorable than Google, with 3rd highest recall overall 
50% higher consideration of Capital One as a potential employer from those already aware of the brand

Index    Next︎