Laura Holmes McCarthy

Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. T-Mobile x Netflix: Bridgerton
  3. FACTOR_
  4. Capital One Technology “That’s How We Stack”
  5. Visa “Money is Changing” Y1
  6. Visa “Money is Changing” Y2
  7. Cider
  8. D’Addario NYXL
  9. RedDrop
  10. Evans UV1
  11. Tide “Break the Rules of Wearing White (with Betty White)”
  12. Tide “Uniforms”
  13. Visa Tap To Pay
  14. El Camino Travel
  15. Cleo AI
  16. Resumé
  17. Additional Clients
  18. About Me

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Executive Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.

Mark

5. Deoptimization | Grinnell Library 2022






 On view September 1 - 31, 2022
          Laura Holmes McCarthy’s work explores emotional connectivity through tactile, functional objects. Her practice is the product of her personal history–a long career in digital media, a familial tradition of craft, and recovery from the experience of complicated grief in early adulthood–all of which inform her desire to create physical multi-generational pathways in a material culture increasingly defined by digital artifacts.

This body of work represents a purposefully slow and un-optimized way of working, counter to current cultural trends towards efficiency, friction reduction, and streamlined design. Surfaces bubble and drip, cultivating tactile awareness. Machine-inspired silhouettes shaped with hands create subtle imperfections that quietly speak to their human origins. Forms are built with intentional awkwardness–a too-small handle, a slumping spout, or an unevenly-weighted belly–forcing intentionality upon the people who use them. They possess a range of functionality, without ever becoming entirely dysfunctional.











Mark