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Laura Holmes McCarthy
Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV


Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Cider
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Athletic Greens
  6. Google Workspace
  7. RedDrop
  8. UV1 Drumheads
  9. NYXL Guitar Strings
  10. Visa Tap To Pay
  11. El Camino Travel
  12. Tide Vivid White
  13. Additional Clients
  14. Resumé


Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Emerging ceramic artist with an active practice in downstate NY.
Mark

12. Tide Vivid White | Brand Campaign

 




 Role Associate Creative Director
 Agency Saatchi NY
            Sometimes it’s not that complicated. Sometimes you make a joke at the end of a creative concepting deck about how you should hire Betty White to be your spokesperson for an ultra-whitening laundry detergent and your CD takes you seriously and then a few months later you end up on a shoot feeding wild lines to the goldenest of Golden Girls, Betty White (RIP, I hope she’s eating cheesecake on the eternal lanai right now).




 TV


 Long form social content



   Short form social content

 Press New York Times, ‘A Detergent Picks A Star Who Shares Its Name’ 
 Press AdWeek, ‘Fastchat: Betty White Talks Ads’
Mark

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