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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. T-Mobile x Netflix: Bridgerton
  3. FACTOR_
  4. Capital One Technology “That’s How We Stack”
  5. Visa “Money is Changing” Y1
  6. Visa “Money is Changing” Y2
  7. Cider
  8. D’Addario NYXL
  9. RedDrop
  10. Evans UV1
  11. Tide “Break the Rules of Wearing White (with Betty White)”
  12. Tide “Uniforms”
  13. Visa Tap To Pay
  14. El Camino Travel
  15. Cleo AI
  16. Resumé
  17. Additional Clients
  18. About Me

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Executive Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

Tide Vivid White | Integrated Campaign

 



 Role Associate Creative Director
 Agency Saatchi NY
            Sometimes it’s not that complicated. Sometimes you make a joke at the end of a creative concepting deck about how you should hire Betty White to be your spokesperson for an ultra-whitening laundry detergent and your CD takes you seriously and then a few months later you end up on a shoot feeding wild lines to the goldenest of Golden Girls, Betty White (RIP, I hope she’s eating cheesecake on the eternal lanai right now).



 Long form social content



 Short form social content


 TV

 Press New York Times, ‘A Detergent Picks A Star Who Shares Its Name’ 
 Press AdWeek, ‘Fastchat: Betty White Talks Ads’
Mark

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