El Camino Travel | Social Campaign + Toolkit
Role Group Creative Director
Agency Decoded Advertising
El Camino Travel is a growing group travel service that provides culturally-immersive package trip experiences targeting women. While they were experiencing rapid success, they need to gain more insight about their audience in order to continue growing. Through the lens of their first brand campaign, we developed a suite of assets and templates that were as functional as they were beautiful, allowing the young brand to use working marketing dollars to both brand build and gain audience insight on a tight budget.
