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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. T-Mobile x Netflix: Bridgerton
  3. FACTOR_
  4. Capital One Technology “That’s How We Stack”
  5. Visa “Money is Changing” Y1
  6. Visa “Money is Changing” Y2
  7. Cider
  8. D’Addario NYXL
  9. RedDrop
  10. Evans UV1
  11. Tide “Break the Rules of Wearing White (with Betty White)”
  12. Tide “Uniforms”
  13. Visa Tap To Pay
  14. El Camino Travel
  15. Cleo AI
  16. Resumé
  17. Additional Clients
  18. About Me

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Executive Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

Cider | Brand Social + OOH Campaign





Role Group Creative Director
Agency media.monks

            When growth hacking stopped hacking it for Gen Z fashion startup Cider, we created a brand campaign that focused on helping the audience dress how they feel (instead of how a faceless CMO wants them to want to feel). The out of home campaign took over NYC with a concentrated effort in Hudson Yards, and was accompanied by a large digital push.


















 Impressions 7 million in 1 month
 Aided Brand Awareness +55%
 Improved favorability for 76% of respondents
 Ads were liked by 86% of respondents  
 Consideration +25%
 Purchase Instent +19%

Press Glossy.co interview: Cider launches its first Gen Z-focused out-of-home campaign
Mark

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