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Laura Holmes McCarthy
Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV


Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Cider
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Athletic Greens
  6. Google Workspace
  7. RedDrop
  8. UV1 Drumheads
  9. NYXL Guitar Strings
  10. Visa Tap To Pay
  11. El Camino Travel
  12. Tide Vivid White
  13. Additional Clients
  14. Resumé


Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Emerging ceramic artist with an active practice in downstate NY.
Mark

2. Cider | Brand Campaign






Role Group Creative Director
Agency media.monks

            When growth hacking stopped hacking it for Gen Z fashion startup Cider, we created a brand campaign that focused on helping the audience dress how they feel (instead of how a faceless CMO wants them to want to feel). The out of home campaign took over NYC with a concentrated effort in Hudson Yards, and was accompanied by a large digital push.
















 OOH




 Hudson Yards Takeover






 Youtube





 Instagram + TikTok

 Impressions 7 million in 1 month
 Aided Brand Awareness +55%
 Improved favorability for 76% of respondents
 Ads were liked by 86% of respondents  
 Consideration +25%
 Purchase Instent +19%

Press Glossy.co interview: Cider launches its first Gen Z-focused out-of-home campaign
Mark

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