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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Capital One Technology
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Cider
  6. D’Addario NYXL
  7. Capital One Technology: AWS
  8. RedDrop
  9. Evans UV1
  10. Visa Tap To Pay
  11. Capital One x Inc. 5000
  12. El Camino Travel
  13. Tide Vivid White
  14. Additional Clients
  15. Resumé

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

Cider | Brand Campaign







Role Group Creative Director
Agency media.monks

            When growth hacking stopped hacking it for Gen Z fashion startup Cider, we created a brand campaign that focused on helping the audience dress how they feel (instead of how a faceless CMO wants them to want to feel). The out of home campaign took over NYC with a concentrated effort in Hudson Yards, and was accompanied by a large digital push.











OOH


 Hudson Yards Takeover




Youtube





 Instagram + TikTok



 Impressions 7 million in 1 month
 Aided Brand Awareness +55%
 Improved favorability for 76% of respondents
 Ads were liked by 86% of respondents  
 Consideration +25%
 Purchase Instent +19%

Press Glossy.co interview: Cider launches its first Gen Z-focused out-of-home campaign
Mark

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