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Laura Holmes McCarthy
Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV


Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Cider
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Athletic Greens
  6. Google Workspace
  7. RedDrop
  8. UV1 Drumheads
  9. NYXL Guitar Strings
  10. Visa Tap To Pay
  11. El Camino Travel
  12. Tide Vivid White
  13. Additional Clients
  14. Resumé


Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Emerging ceramic artist with an active practice in downstate NY.
Mark

7. Red Drop | Brand Content

 




 Role Group Creative Director
 Agency Decoded
            RedDrop is a Black woman-owned startup that makes first period kits for tweens with the hopes of sparking more open, comfortable conversations about period health between children and their guardians. We took inspiration from pop-culture-aware children's TV shows like Peewee's Playhouse and the Electric Company to build a world where it's always a good time to talk about periods, as a way to ease the discomfort both audiences often feel towards broaching the subject. The entire campaign, from concept to production to post, were executed by our in-house agency staff on a limited OOP budget.

Brand Film


 Music Video: Colors of Your Cycle

  Social Series: Ask Eunice the Uterus


  Social Engagement Video Series
 
Mark

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