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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. T-Mobile x Netflix: Bridgerton
  3. FACTOR_
  4. Capital One Technology “That’s How We Stack”
  5. Visa “Money is Changing” Y1
  6. Visa “Money is Changing” Y2
  7. Cider
  8. D’Addario NYXL
  9. RedDrop
  10. Evans UV1
  11. Tide “Break the Rules of Wearing White (with Betty White)”
  12. Tide “Uniforms”
  13. Visa Tap To Pay
  14. El Camino Travel
  15. Cleo AI
  16. Resumé
  17. Additional Clients
  18. About Me

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Executive Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

Red Drop | Organic Social Content

 




 Role Group Creative Director
 Agency Decoded
            RedDrop is a Black woman-owned startup that makes first period kits for tweens with the hopes of sparking more open, comfortable conversations about period health between children and their guardians. We took inspiration from pop-culture-aware children's TV shows like Peewee's Playhouse and the Electric Company to build a world where it's always a good time to talk about periods, as a way to ease the discomfort both audiences often feel towards broaching the subject. The entire campaign, from concept to production to post, were executed by our in-house agency staff on a limited OOP budget.

Brand Film


 Music Video: Colors of Your Cycle

  Social Series: Ask Eunice the Uterus


  Social Engagement Video Series
 
Mark

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