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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Cider
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Capital One Technology x AWS
  6. RedDrop
  7. Capital One x Inc. 5000
  8. Google Workspace
  9. Athletic Greens
  10. UV1 Drumheads
  11. NYXL Guitar Strings
  12. Visa Tap To Pay
  13. El Camino Travel
  14. Tide Vivid White
  15. Additional Clients
  16. Resumé

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Emerging ceramic artist with an active practice in downstate NY.
Mark

Additional Clients + Projects



Athletic Greens Campaign Creative Direction | Barkbox Performance Creative Direction | CareerBuilder Brand Design Strategy, Naming | D’Addario Campaign Creative Direction, Event Creative Direction, Product Naming, Product Copy | Dos Equis Campaign Copywriting | Downtown Music Brand Voice | Evans Drumheads Brand Creative Direction, Product Naming, Product Copy | Goodwill Campaign Copywriting | Google Chrome Performance Creative | Google Workspace Product Launch Creative | Great Nations Eat Campaign Copywriting | Heineken Campaign Creative | Kickstarter Rebrand, Prompt Concepts, Brand Voice | MetLife Brand Architecture | Miller Brands Campaign Copywriting | Mondelez Campaign Copywriting, Naming | New Business Running Pitches, Writing for Pitches | Novo Insurance Performance Creative Direction | Promark Brand Creative Direction, Product Naming, Product Copy | PwC Brand Consulting | QuickBooks Performance Creative Direction | Reckitt Benckiser Campaign Copywriting | Seamless Campaign Copywriting | Songtrust Brand Voice, Brand Ecosystem Audit | Wellcome Leap Experimental Creative Direction | WW Performance Creative Direction | Yoplait Campaign Copywriting | + A Lot of Other Things I’m Probably Forgetting, I’ve Been Doing This A While

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