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Laura Holmes McCarthy
Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV


Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Cider
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Athletic Greens
  6. Google Workspace
  7. RedDrop
  8. UV1 Drumheads
  9. NYXL Guitar Strings
  10. Visa Tap To Pay
  11. El Camino Travel
  12. Tide Vivid White
  13. Additional Clients
  14. Resumé


Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Emerging ceramic artist with an active practice in downstate NY.
Mark

Additional Clients + Projects



Athletic Greens Campaign Creative Direction | Barkbox Performance Creative Direction | CareerBuilder Brand Design Strategy, Naming | D’Addario Campaign Creative Direction, Event Creative Direction, Product Naming, Product Copy | Dos Equis Campaign Copywriting | Downtown Music Brand Voice | Evans Drumheads Brand Creative Direction, Product Naming, Product Copy | Goodwill Campaign Copywriting | Google Chrome Performance Creative | Google Workspace Product Launch Creative | Great Nations Eat Campaign Copywriting | Heineken Campaign Creative | Kickstarter Rebrand, Prompt Concepts, Brand Voice | MetLife Brand Architecture | Miller Brands Campaign Copywriting | Mondelez Campaign Copywriting, Naming | New Business Running Pitches, Writing for Pitches | Novo Insurance Performance Creative Direction | Promark Brand Creative Direction, Product Naming, Product Copy | PwC Brand Consulting | QuickBooks Performance Creative Direction | Reckitt Benckiser Campaign Copywriting | Seamless Campaign Copywriting | Songtrust Brand Voice, Brand Ecosystem Audit | Wellcome Leap Experimental Creative Direction | WW Performance Creative Direction | Yoplait Campaign Copywriting | + A Lot of Other Things I’m Probably Forgetting, I’ve Been Doing This A While

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