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Laura Holmes McCarthy
Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV


Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Cider
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Athletic Greens
  6. Google Workspace
  7. RedDrop
  8. UV1 Drumheads
  9. NYXL Guitar Strings
  10. Visa Tap To Pay
  11. El Camino Travel
  12. Tide Vivid White
  13. Additional Clients
  14. Resumé


Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Emerging ceramic artist with an active practice in downstate NY.
Mark

8. Evans UV1 Drumheads | Launch Campaign






Role Brand Creative Director
Agency D’Addario In House 

          Drummers are some of the most opinionated musicians in the world--and rarely to they agree with each other about the fundamentals. But when our team at D’Addario did a test run of our new Evans UV1 drumheads, the opinions were shockingly, overwhelmingly aligned that they were the best they’d ever played. With this simple insight in mind, we launched a social and print campaign designed to do a little gentle trolling; throwing our most controversial drum opinions out to the pack and watching them rip everyone else’s POV to shreds. As a result, we made a convincing argument for just how good these new heads actually were.






“This campaign may be the best thing coming out of the industry right now.” Personal email from the Editor of Drum! Magazine, the industry’s leading publication.

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