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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. FACTOR_
  3. Capital One Technology “That’s How We Stack”
  4. Visa “Money is Changing” Y1
  5. Visa “Money is Changing” Y2
  6. Cider
  7. D’Addario NYXL
  8. RedDrop
  9. Evans UV1
  10. Tide “Break the Rules of Wearing White (with Betty White)”
  11. Tide “Uniforms”
  12. Visa Tap To Pay
  13. El Camino Travel
  14. Cleo AI
  15. Resumé
  16. Additional Clients

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Executive Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

CareerBuilder | Brand Campaign and Design System





 Role Group Creative Director
 Agency Decoded
 Director Ben Callner @ Hungry Man
           CareerBuilder, once a leading job board, had fallen in brand awareness and affinity. But what does it actually mean to be a modern hiring platform? It means acknowledging the truth: people are fed up with settling for jobs that don't match their values or value them. Enter: A new brand strategy focused on closing the gap between cultural definitions of success and what people actually want, accompanied by a revamped, human-centric design system and and audacious 360 campaign to kick it off in style.





 Press Ad Age Interview: How CareerBuilder is Tapping Into the 'Great Resignation'
Mark

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