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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Cider
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Capital One Technology x AWS
  6. RedDrop
  7. Capital One x Inc. 5000
  8. Google Workspace
  9. Athletic Greens
  10. UV1 Drumheads
  11. NYXL Guitar Strings
  12. Visa Tap To Pay
  13. El Camino Travel
  14. Tide Vivid White
  15. Additional Clients
  16. Resumé

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Emerging ceramic artist with an active practice in downstate NY.
Mark

1. CareerBuilder | Brand Campaign





 Role Group Creative Director
 Agency Decoded
           CareerBuilder, once a leading job board, had fallen in brand awareness and affinity. But what does it actually mean to be a modern hiring platform in the year 2021? It means acknowledging the truth: people are fed up with settling for jobs that don't match their values or value them. Enter: A new brand strategy focused on closing the gap between cultural definitions of success and what people actually want.





 Press Ad Age Interview: How CareerBuilder is Tapping Into the 'Great Resignation'
Mark

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