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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Cider
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Capital One Technology x AWS
  6. RedDrop
  7. Capital One x Inc. 5000
  8. Google Workspace
  9. Athletic Greens
  10. UV1 Drumheads
  11. NYXL Guitar Strings
  12. Visa Tap To Pay
  13. El Camino Travel
  14. Tide Vivid White
  15. Additional Clients
  16. Resumé

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Emerging ceramic artist with an active practice in downstate NY.
Mark

11. D’Addario NYXL Guitar Strings | Launch Campaign






Role Brand Creative Director
Agency D’Addario In House 

          I lead the concepting, production, and interviews for the campaign to launch D’Addario’s most high-end electric string brand, positioning them as the only string with the sound, engineering, and strength to live up to the standards of the world’s most committed players.
 
 Anthem Video

 Nile Rodgers Guitarist for Chic and legendary producer



 Tosin Abasi Guitarist for Animals As Leaders



Chris Sholar Guitarist for Solange, A Tribe Called Quest, Kanye West

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