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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Cider
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Capital One Technology x AWS
  6. RedDrop
  7. NYXL Guitar Strings
  8. UV1 Drumheads
  9. Visa Tap To Pay
  10. Capital One x Inc. 5000
  11. Google Workspace
  12. Athletic Greens
  13. El Camino Travel
  14. Tide Vivid White
  15. Additional Clients
  16. Resumé

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

7. D’Addario NYXL Guitar Strings | Launch Campaign






Role Brand Creative Director
Agency D’Addario In House 

          I lead the concepting, production, and interviews for the campaign to launch D’Addario’s most high-end electric string brand, positioning them as the only string with the sound, engineering, and strength to live up to the standards of the world’s most committed players.
 
 Anthem Video

 Nile Rodgers Guitarist for Chic and legendary producer



 Tosin Abasi Guitarist for Animals As Leaders



Chris Sholar Guitarist for Solange, A Tribe Called Quest, Kanye West

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