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Laura Holmes McCarthy
Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV


Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Cider
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Athletic Greens
  6. Google Workspace
  7. RedDrop
  8. UV1 Drumheads
  9. NYXL Guitar Strings
  10. Visa Tap To Pay
  11. El Camino Travel
  12. Tide Vivid White
  13. Additional Clients
  14. Resumé


Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Emerging ceramic artist with an active practice in downstate NY.
Mark

9. D’Addario NYXL Guitar Strings | Launch Campaign






Role Brand Creative Director
Agency D’Addario In House 

          I lead the concepting, production, and interviews for the campaign to launch D’Addario’s most high-end electric string brand, positioning them as the only string with the sound, engineering, and strength to live up to the standards of the world’s most committed players.
 
 Anthem Video

 Nile Rodgers Guitarist for Chic and legendary producer



 Tosin Abasi Guitarist for Animals As Leaders



Chris Sholar Guitarist for Solange, A Tribe Called Quest, Kanye West

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