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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Cider
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Capital One x Inc. 5000
  6. RedDrop
  7. Google Workspace
  8. Athletic Greens
  9. UV1 Drumheads
  10. NYXL Guitar Strings
  11. Visa Tap To Pay
  12. El Camino Travel
  13. Tide Vivid White
  14. Additional Clients
  15. Resumé

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Emerging ceramic artist with an active practice in downstate NY.
Mark

5. Capital One x Inc. 5000 | Event Concept and Design + Social Campaign





Role Group Creative Director
Agency Monks
           Capital One Business defined a lot of what we think of as “small business advertising.” But sometimes the blueprint you create is so successful that it means you need to step away from it if you want to remain an innovator. We leveraged their partnership with the Inc. 5000 conference to create a presence both on the ground and around the event in social to showcase the work small business owners put in to make it to where they are now--as honorees on the Inc. 5000. Our initial campaign idea, “The 5000 Things,” was so successful that it influenced the creation of a new content series, “The One,” which extended the idea beyond this singular moment to tell stories of the most singularly important ideas, relationships, and efforts our small business partners had in building their businesses.







Booth Design



Pre-event social videos





The One: Content Series

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