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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. T-Mobile x Netflix: Bridgerton
  3. FACTOR_
  4. Capital One Technology “That’s How We Stack”
  5. Visa “Money is Changing” Y1
  6. Visa “Money is Changing” Y2
  7. Cider
  8. D’Addario NYXL
  9. RedDrop
  10. Evans UV1
  11. Tide “Break the Rules of Wearing White (with Betty White)”
  12. Tide “Uniforms”
  13. Visa Tap To Pay
  14. El Camino Travel
  15. Cleo AI
  16. Resumé
  17. Additional Clients
  18. About Me

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Executive Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

Cleo AI | Organic + Paid Social Brand Relaunch






Role Group Creative Director
Agency Monks
           Cleo, an AI financial advisor, had launched with a Gen Z-focused brand that was working against their ability to grow their credibility with a wider audience. Inspired by Her and mid-century futurist aesthetics, we worked with the brand to reinvent their social presence, leveraging generative AI with a more sophisticated eye to build a vision of the future where AI isn’t just a sidekick, it’s integrated into the fabric of our lives.

A pre-launch teaser invited them into the world. A launch campaign on organic social established the vision of life with Cleo. And a diverse array of paid and organic soical content helped establish a consistent new voice.

Organic Social: Teaser Campaign


Organic Social: Brand Launch


Paid Social 






Organic Social: Sustain

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