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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Capital One Technology
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Cider
  6. D’Addario NYXL
  7. Capital One Technology: AWS
  8. Cleo AI
  9. RedDrop
  10. Evans UV1
  11. Visa Tap To Pay
  12. Capital One x Inc. 5000
  13. El Camino Travel
  14. Tide Vivid White
  15. Additional Clients
  16. Resumé

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

Cleo AI | Brand Social Launch






Role Group Creative Director
Agency Monks
           Cleo, an AI financial advisor, had launched with a Gen Z-focused brand that was working against their ability to grow their credibility with a wider audience. Inspired by Her and mid-century futurist aesthetics, we worked with the brand to reinvent their social presence, leveraging generative AI with a more sophisticated eye to build a vision of the future where AI isn’t just a sidekick, it’s integrated into the fabric of our lives.

Social Teaser


Brand Social Launch



Paid Social 







Organic Social

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