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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Capital One Technology “That’s How We Stack”
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Cider
  6. D’Addario NYXL
  7. Cleo AI
  8. RedDrop
  9. Evans UV1
  10. Visa Tap To Pay
  11. Capital One x Inc. 5000
  12. El Camino Travel
  13. Tide Vivid White
  14. Additional Clients
  15. Resumé

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

Capital One Technology “That’s How We Stack” | B2B Campaign






Role Group Creative Director
Agency Monks
            Capital One isn’t just a bank, it’s a technology leader. And while people in the know think of them as an innovative bank, they don’t yet see them as an innovator, period. We developed “That’s How We Stack” as a multi-year platform to support a two pronged approach: digital films and OOH starring Capital One’s own technologists, created to establish their credibility with potential recruits; and two years of Vegas-sized AWS takeoevers, including an execution on the Sphere, which have helped boost the brand’s reputation among other technology leaders.



Recruiting Campaign




AWS Year One

133% Increase in brand perception as a tech leader
100% more memorable than Google, with 3rd highest recall overall
50% higher consideration of Capital One as a potential employer from those already aware of the brand

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