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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. FACTOR_
  3. Capital One Technology “That’s How We Stack”
  4. Visa “Money is Changing” Y1
  5. Visa “Money is Changing” Y2
  6. Cider
  7. D’Addario NYXL
  8. RedDrop
  9. Evans UV1
  10. Tide “Break the Rules of Wearing White (with Betty White)”
  11. Tide “Uniforms”
  12. Visa Tap To Pay
  13. El Camino Travel
  14. Cleo AI
  15. Resumé
  16. Additional Clients

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Executive Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

FACTOR_ | Brand Campaign






Role Executive Creative Director
Agency Monks
Director Matt Baron @ Partizan
            We helped FACTOR_ meals launch their new brand platform, “Eat Like a Pro” in record time. From pitch to ship date in two months, we owned concepting and execution of a brand campaign that spans TV, social, and radio. By redefining what it means to be a pro (other than just getting a paycheck to perform), we were able to reposition a brand that needed to move beyond being seen as a quick convenience to part of a ritualized mindset.

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