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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. FACTOR_
  3. Capital One Technology “That’s How We Stack”
  4. Visa “Money is Changing” Y1
  5. Visa “Money is Changing” Y2
  6. Cider
  7. D’Addario NYXL
  8. RedDrop
  9. Evans UV1
  10. Tide “Break the Rules of Wearing White (with Betty White)”
  11. Tide “Uniforms”
  12. Visa Tap To Pay
  13. El Camino Travel
  14. Cleo AI
  15. Resumé
  16. Additional Clients

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Executive Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

Tide “Uniforms” | Brand Anthem





Role Associate Creative Director
Agency Saatchi & Saatchi NY
 Director Chris Malloy @ Farm League
        To demonstrate Tide’s status as the hardest-working detergent on the market, we created a :60 anthem celebrating the hardest-working clothes of all: uniforms. We looked at 500+ casting videos of real workers, selecting a group of people from waitresses to soldiers to create an authentically emotional ode to the clothes, the people who wear them, and the reasons they wear them every day. The spot aired on Labor Day, after about a year of passionately working to sell it to the client--a true labor of love.



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