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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Cider
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Capital One Technology x AWS
  6. RedDrop
  7. NYXL Guitar Strings
  8. UV1 Drumheads
  9. Visa Tap To Pay
  10. Capital One x Inc. 5000
  11. Google Workspace
  12. Athletic Greens
  13. El Camino Travel
  14. Tide Vivid White
  15. Additional Clients
  16. Resumé

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

11. Google Workspace | Launch Campaign





Role Group Creative Director
Agency Decoded
            Like every other tech brand on Earth, the race to launch innovative new AI products has never been more intense. For Google Workspace’s offering, Duet AI, we collaborated closely with Google to create a campaign that balances the creativity and humanity that defines the Google brand with templatized production efficiency that could match the speed of innovation in the market.

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