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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. T-Mobile x Netflix: Bridgerton
  3. FACTOR_
  4. Capital One Technology “That’s How We Stack”
  5. Visa “Money is Changing” Y1
  6. Visa “Money is Changing” Y2
  7. Cider
  8. D’Addario NYXL
  9. RedDrop
  10. Evans UV1
  11. Tide “Break the Rules of Wearing White (with Betty White)”
  12. Tide “Uniforms”
  13. Visa Tap To Pay
  14. El Camino Travel
  15. Cleo AI
  16. Resumé
  17. Additional Clients
  18. About Me

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Executive Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

Athletic Greens | TV + Digital Video





Role Group Creative Director
Agency Decoded
            Athletic Greens, one of the most successful startup stories of the last decade, needed a consideration campaign that could provide ample creative flexibility without losing their well-defined, high-end brand presentation. We created the aspirational-yet-explainery “How AG1 Works” campaign in close collaboration with our clients to help people understand not just how to use AG1, but how seamlessly it fits into their lives. With a two day shoot, we created 12 different films with 12 different messages (and could have made infinitely more). This not only provided our client with the creative fuel their needed to ensure holiday sales success, but a flexible foundation of footage that could continue to be of use well into the future.

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