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Laura Holmes McCarthy
Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV


Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Cider
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Athletic Greens
  6. Google Workspace
  7. RedDrop
  8. UV1 Drumheads
  9. NYXL Guitar Strings
  10. Visa Tap To Pay
  11. El Camino Travel
  12. Tide Vivid White
  13. Additional Clients
  14. Resumé


Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Emerging ceramic artist with an active practice in downstate NY.
Mark

5. Athletic Greens | TV + Digital Video





Role Group Creative Director
Agency Decoded
            Athletic Greens, one of the most successful startup stories of the last decade, needed a consideration campaign that could provide ample creative flexibility without losing their well-defined, high-end brand presentation. We created the aspirational-yet-explainery “How AG1 Works” campaign in close collaboration with our clients to help people understand not just how to use AG1, but how seamlessly it fits into their lives. With a two day shoot, we created 12 different films with 12 different messages (and could have made infinitely more). This not only provided our client with the creative fuel their needed to ensure holiday sales success, but a flexible foundation of footage that could continue to be of use well into the future.

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