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Laura Holmes McCarthy
Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Capital One Technology
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Cider
  6. D’Addario NYXL
  7. Capital One Technology: AWS
  8. RedDrop
  9. Evans UV1
  10. Visa Tap To Pay
  11. Capital One x Inc. 5000
  12. El Camino Travel
  13. Tide Vivid White
  14. Additional Clients
  15. Resumé

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.
Mark

2. The Beck | Spring 2023 Display






On view April - July 2023
           The Beck ︎ is a window gallery in Rhinebeck, NY, owned and curated by interior designer Ana Claudia Shultz and her partner Aaron Smyle. Its mission is to provide space to Hudson Valley designers, artists, and craftspeople as a means of elevating the profiles of members of the regional creative community. I was invited to stage the Spring 2023 display. I used the space to showcase a large range of my work, with a focus on pieces that tapped into a visual vocabulary informed by my own memories of family, and our shared traditions. 
Mark

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