Laura Holmes McCarthy

Advertising and Branding
Creative Direction
  1. CareerBuilder
  2. Capital One Technology
  3. Visa “Money is Changing” Y1
  4. Visa “Money is Changing” Y2
  5. Cider
  6. D’Addario NYXL
  7. Capital One Technology: AWS
  8. RedDrop
  9. Evans UV1
  10. Visa Tap To Pay
  11. Capital One x Inc. 5000
  12. El Camino Travel
  13. Tide Vivid White
  14. Additional Clients
  15. Resumé

Ceramics
Portfolio + Practice
  1. Form + Dysfunction (2024)
  2. The Beck (2023) 
  3. Idle Haus (2024)
  4. Raw Matter (2022)
  5. Deoptimization (2022)
  6. Edition for Mara Hoffman NYC (2022)
  7. Rescue Cats
  8. Instagram
  9. Shop
  10. CV

Laura Holmes McCarthy —
Info
  1. Strategically-minded Group Creative Director with a generative, experimental, and empathetic creative philosophy.
  2. Copywriter by trade, with an expanded focus on brand architecture, brand voice and guidance, and holistic full-funnel advertising approaches.
  3. Ceramic artist with an active practice in downstate NY.

Mark

6. Mara Hoffman Edition | Holiday 2022






On view November 2022 - Present
         The Mara Hoffman Flagship in NYC ︎ specializes in creating an in-store environment that celebrates and supports artists and craft. For their 2022 holiday season, I was invited to create my version of an artists’ edition. As someone who makes purposefully one-of-a-kind objects, this was a new challenge to balance both artistry and efficient production. My solution was this group of vases, entitled “Dancers,” which present different sizes and expressions of the same basic form. This allowed me to create something accessible to people with varying levels of budget, while maintaining the core values and approach of my practice.








Mark